- Exhibition Design: A hybrid of storytelling and environment. Often found in museums and art galleries.
- Environmental Graphics: Messages, information or imagery that’s attune to the environment it’s displayed in.
- Entertainment: Concerts and events rule this category. These experiences scale from small to very big.
- Marketing: Sensory experiences like Times Square in NYC. Guerilla marketing, and product experiences and launches.
- Placemaking: Public installations and landmarks which define the space around us.