In 2014 the CEO of Aventura Spine and Wellness Centers approached us to create an AD for Aventura Magazine. At the moment he had one clinic located in Aventura, Florida. His dream: to help people in pain across in South Florida while spreading a positive image and message.
the AD that helped shaped swca’s future
The AD in the magazine placed Dr. González in the media, as the young and Harvard graduate Aventura Spine Doctor using modern techniques to relieve pain. The message and image were powerful and this is how SWCA’s journey began in the public eye. Next: The Website. It needed to be optimized to match the brand’s image and voice. The brand and company were quickly expanding and a second location was added in Miami under the care of Dr. Sandee Bristow. Because Aventura refers to a region, the company name changed to Spine and Wellness Centers of America and a new logo, based of the original one, was born.
